In 2003 Indastria Design company was founded by the interior designer Claudio Girardi and a group of designers with experience in graphics and craft production. The entrepreneurial evolution of the company is based on self-production, and allows the creation of customized furniture based on a specific ethic. The creative process is managed synergistically by a network of professionals, who are free to experiment and innovate. This synergy generates projects that combine new technologies and Italian craft tradition, bringing the concreteness of “know how” to contemporary design standards. The results of these projects are objects with a strong narrative content, influenced from Italian arts and crafts tradition and combined with a very fresh and contemporary spirit: a new way of designing referring to ancient origins.