Amalia Shem Tov

VDW2019

Tel Aviv, Israel

Amalia Shem Tov

Amalia Shem Tov (1990). graduated with honors from the Industrial Design department at Shenkar College of Engineering and Design (2018). Born and raised in Tel Aviv, Israel. Highly interested in the material process, experiment and the creation of meaningful interactions and connection between people, products, and objects to our surrounding. Fascinated by the connection between the digital world and the physical impact that it has on our surrounding, our communication, relationship, and needs.
She exhibited in Milan design week 2019,
Benyamini Contemporary Ceramics Center, Tel Aviv 2016 and Domestic Design exhibition, Florida, US 2016.
Prestigious newspapers, such as Elle Decor and Design Boom, talked about her works.

“I use design tools to react to contemporary reality and transform ideas with complexity, and context into desirable, interesting and refined Products and object that holds cultural, conceptual and social value.”
Amalia Shem Tov

Roots

ROOTS– Ancient cooking utensils in the modern kitchen.

Preparing and cooking food symbolizes one of the turning points of human evolution, man became a social and cultural being. Nowadays, in the kitchen, the modern user surrounds himself with advance technologies utensils and products,
the most with minimal effort, and no processing, providing immediate results.
Going back to the primary and early process, to a physical work through a raw and natural material that has been processed and adapted to the new era user by multiple technologies, makes possible the old and new connection, the reminiscence of preparing food, creating an intimate early experience in the heart of the contemporary kitchen.

LUCY
 A Jewel is not another seasonal consumer product, it is the kind of thing that stays with its owner and passes from generation to generation. The ring has always had emotional and symbolic value. It is an object of love, of contact, history, and roots.
Lucy is an object that contains a diamond ring and a sculptural box with UV light made of natural materials. Today, in an age where there are endless counterfeits and inexpensive substitutes for quality materials, there is a longing for natural materials for the quality, warmth, and softness that they hold.
 LUCY diamond ring is committed to transparency. Each stone is ethically sourced and 100% conflict-free. The ring contains a high caliber fluorescent diamond that is natural and pure at the core. the fluorescent glow is invisible to the naked eye the enigmatic essence is revealed by the soft ray of UV light. The form of the box and the ring itself Refer to the shape of the natural diamond mine – the source of the precious material.  The box itself is made from a blend of raw natural materials;  Rosa Portugal stone and copper with a futuristic UV flow.  When opened, the top is to be flipped and placed on the base which then turns on the UV ray onto the diamond to indicate that the diamond is real. The box together with the natural diamond ring becomes a  functional and valuable sculptural product.

 

She will exhibit in Galleria Arte Spazio Tempo, Venice.

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