Cantù (Como) – Italy
JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. Brainchild of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new idiom that defies the norms. The unique objects featured go beyond mere aesthetics, trends and common taste promising to transform everyday life.
JCP is an imaginative universe that transforms our normality by encouraging us to reflect on our own way of life, here on Earth. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. Inhaling the future, exhaling the past and spoiling the ticking of time by creating the impossible.
Design: Alessandro Zambelli
“Objects reflected call you to the other side to touch them, like here”Haiku by Alistair Gentry
An inclined plane: space-time horizon of ephemeral essence that separates and joins at the same
time. Two spheres: massive malleable forms that meld together in this plane perceiving themselves
through it. Looking like a distorted reality by a mirror, every sphere sees the other one and
they recognize themselves only occasionally. This destabilizes uncertainty, suggests that it is not
possible to base the knowledge only on what is perceived through the senses, but it is necessary
to extend the vision to go deep into the existence.
Materials: metal structure in matte black finish with PVC net and spheres in Jersey upholstery
Alessandro lives and works in Mantua, Italy. He studied industrial design and materials engineering at the Cova School of Design in Milan. A few years later, in 2003, he founded Alessandro Zambelli Design Studio.
He has won diverse awards among which the ‘European Consumers Choice’ award (2011), an ‘NYIGF’ award (2012) and the ‘Premio nazionale per l’Innovazione’ (2015). During this period, he also forged working relations with many important firms in the product design sector.
Zambelli is also co-founder of ‘Padiglione Italia’, a designers’ collective which seeks to present the particularities of the Italian design scene. Zambelli has exhibited at the Beijing Design Week, Invito a Tavola (New York), the Tokyo Tableware Festival, F.O.O.D. (Mint Museum, Charlotte, NC) and many other international design fairs.
He never sees his work purely as an exercise in style but believes instead that an inner soul must enliven every object.
“ANTIVOL” side table by CTRLZAK
ANTIVOL side table by CTRLZAK – A fragment of lava stone cut in half supported by a simple metal frame: nature presented in its primordial form. An elemental coffee/side table with a structure in matte brass or black chrome finish encapsulating a piece of lava stone from Sicily that is unique each time.
Materials: lava stone top with brass structure in two finishes: polished black chrome and matte brass.
The company will be present with its product at the exhibition “Mathematics and Design“.